Website Design & Development for Cincinnati
Types of Websites
- Brochure type web sites
- Online storefront e-commerce sites
- Community & forum websites
Web Site Optimization and Conversion
Optimizing the website for qualified visitors and conversion (engaging qualified visitors to take the next step) should be considered for all serious websites. To fulfill these needs, Swordfish offers search engine optimization (SEO) and website conversion strategy.
Driving Qualified Traffic To Your Website:
- Search engine optimization (SEO).
- Paid search engine advertising.
- Traditional print advertising.
- Banner advertising on other websites.
- Email broadcast and newsletters.
Typical Conversion Goals
- See and feel your brand.
- Interact with your website and feel
comfortable with your organization.
- Qualify as a good customer for you.
- Engage by making an online purchase,
contacting you for more details, etc.
To optimize driving traffic to your website and engaging customers requires time, tracking, and adjustments. We have multiple programs to help through this process.
Team Approach
We’re all wired and think differently. That’s why the best websites involve a team of people with different talents and skills. Swordfish works with an extensive team that includes:
- Website Strategy Experts
- Graphic Designers
- Copywriters
- Developers
- SEO Specialist
- Project Managers
We develop our sites on content management systems (CMS) technology that allows you to maintain your own minor website changes. This means you don’t need to pay us just because a sales person has changed, there’s a new press release, etc. CMS gives you a graphic user interface that looks like Microsoft Word and allows you to make and save your own changes to the website.
If you don’t want to make any of your own changes, or they’re more than something minor, we’re always happy to help with sites we’ve created or sites created by someone else.
“Typical” Process & Timing
1. Understand your goals and objectives.
(What is the visitor response you want?)
2. Discuss how visitors will find the site &
search engine optimization (SEO).
3. Determine the website pages, banners,
and headlines.
4. Mock up the pages on paper.
5. Develop the graphic design.
6. Design website pages.
7. Work with you to write the copy (content).
8. Once design and copy are complete,
developer combines into a website.
9. Install tracking and reporting software.
10. Training so you can make your own
basic changes and read the reports.
We’ve brought new websites online in less than 24 hours. Websites “typically” take 30 – 90 days to design and develop. Timing is mostly based on your availability and access to information such as content for the copy and specific images you need to provide.
What’s next?
Whether you have a current website or are starting from scratch, the Swordfish Team gets right to work, following the process of mocking up how your website will look, assisting you with content and text, getting the graphics in place and having the web developer bring it all together.